Dieter Lebbe
Integrated Executive Producer
About
Dieter Lebbe is a creative executive with a passion for content creation, having produced content straddling diverse realms such as commercials, branded entertainment, TV shows and digital media. As an award-winning executive, Dieter specializes in strategic conception, implementation and making those around him think differently, having added value to several companies by creating new revenue streams.
As head of TV at Duval Guillaume, one of Europe’s most decorated agencies, Dieter was able to take his early career experience as a reality TV show producer and apply those techniques to the more challenging budgets in a content-thirsty advertising industry. Seeing an opportunity on the production side, he switched gears and joined Caviar- setting up their content division, Lumpfish- which endeared the company to agencies looking for a way to professionally apply their shrinking budgets while maintaining a high level of creativity and production value.
With the success of Lumpfish, Dieter moved Stateside founded Caviar Digital, which allowed the company to expand its creative footprint into new media content and digital storytelling. This cross pollination is indicative of Dieter’s vision and strategic mind, putting ideas into action by breaking down goals into short, medium and long term plans. It is in the handshake between creative ingenuity and corporate strategy that Dieter is most comfortable and valuable.
Hungry for a new challenge, Dieter switched coasts to join Droga5 in order to apply his instincts for production efficiency without creative compromise to the agency level. It is here, on accounts such as Quilted Northern, Pizza Hut and the Brady Campaign, that Dieter’s comfort for discomfort is most valuable.
Moving over to TBWA/Chiat/Day-New York, Dieter was brought on to lead the rebranding of Accenture and The Mayo Clinic, the agency’s two largest clients. His long experience in live-action allowed Dieter to successfully move the former’s creative into the realm of human filmic storytelling. The resulting work for the Mayo Clinic reset the standard for authenticity in medical advertising by telling stories of real patients and their families searching for answers while traveling to the eponymous hospital.
Also a team player at home, Dieter ventured with his wife back to Los Angeles where she had secured a position working on a prestigious consumer electronics account. While searching for the next challenge, Dieter has been freelancing at 72andSunny, GUT, AKQA, Omelet as an executive producer and at Mirimar as a Head of Production, for brands like Dolby, Headspace, Netflix, Gopuff and Google while mulling myriad opportunities.
Awards : 2 Gold Lions, 7 Silver Lions, 4 Bronze Lions
